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    • Sep 13, 2023
    • 3 min read

Novak Djokovic Stunning Win With Plant-Fueled Greatness and Eco-Conscious Living

With his record-breaking 24th Grand Slam win at the 2023 US Open, Novak Djokovic continues dominating tennis fueled by his plant-based diet and holistic lifestyle. We explore how Djokovic blends on-court greatness with off-court environmental and social advocacy as tennis' top eco-conscious superstar.



Fresh off capturing his 24th Grand Slam title at the 2023 US Open, Novak Djokovic continues breaking world records all the while promoting plant-based living at the top of tennis. His historic championship run exemplified the performance benefits of Djokovic’s vegan diet and sustainability advocacy.



Djokovic defeated rival Daniil Medvedev in dominant fashion to earn his fourth US Open crown. Djokovic also regained the world number one ranking with the win, cementing his status as one of history's greatest tennis players.


At age 36, Djokovic maintains elite speed, strength and recovery which he credits largely to his plant-based diet. His use of nutrition and wellness as performance multipliers reflects a holistic approach to sustaining dominance.


Beyond racking up championships, Djokovic utilizes his superstar platform to champion eco-causes, animal rights and sustainability. He embodies conscious athleticism for the modern era through his performance approach, business ventures and advocacy.



Plant-Powered Dominance


Djokovic adopted a gluten-free, plant-based diet in 2010 seeking nutritional and wellness tweaks to take his game to the next level. Eliminating all animal products granted Djokovic enhanced stamina, strength, and recovery on court.


He has since achieved unprecedented sustained success in men's tennis, including nine Australian Open titles since going vegan. Djokovic credits improved consistency and dominance to anti-inflammatory benefits, optimal energy, and faster muscle recovery from plant-based eating.


Djokovic pairs his diet with practices like yoga and meditation to amplify performance through a holistic methodology. His camp obsesses over minute details, from perfecting serving rituals to optimizing rest based on chronobiology principles.


Djokovic’s meticulous methods and plant fuel propelled him to the 2016 Nole Slam, holding all four major titles at once. It underscores his endless drive for greatness well into his 30s.


Championing Plant-Based Living


Djokovic leverages his profile and passion for plant-based living through business ventures like his vegan restaurant Eqvita. The word means “equal life” reflecting Djokovic's advocacy for animal rights and environmentalism.


The restaurant opened in Monte Carlo, Djokovic’s home base, in partnership with wife Jelena. Eqvita reflects the family’s commitment to sustainability and compassionate living.


The menu features nutritious, high-performance dishes like vegan burgers and bowls. It provides an accessible portal into plant-based dining for visitors and locals.


Djokovic argues plant-forward eating grants ethical, sustainability and performance benefits. He spotlights how plant power enables him to excel on court and recover swiftly at his age.


Leading Tennis Into A Sustainable Future


With tennis' sizable environmental impacts, Djokovic uses his stature to advocate sustainability in the sport he dominates.



He has praised events like the French Open for emissions tracking systems while urging tournaments and governing bodies to adopt urgent improvement targets. Djokovic wants to see greater investments in renewables, responsible resourcing, recycling, and waste reduction.


During tournaments, Djokovic meticulously avoids plastic water bottles and opts for reusable options. He relies heavily on his fleet of eco-friendly vehicles for transport.



Djokovic believes every athlete and stakeholder must contribute to driving sustainability in tennis. He aims to leverage his legacy and platform to inspire the sport's green transition.


Defining Greatness On and Off Court


Djokovic’s historic success reflects unmatched work ethic and performance innovation. With vegan dining, green transportation, and wellness ventures, he also redefines modern athleticism paired with social conscience.



As Djokovic pursues more records, he cements an unparalleled career amplified by global contributions to ethics, sustainability, and human potential. His identity now extends from greatest tennis player ever to role model for purpose-driven achievement.


At 36 years old, Djokovic combines elite performance and big-picture thinking to wrestle with tennis’ largest challenges. His efforts spotlight principled leadership that the sport needs to thrive in times of growing complexity and change.



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