Prada embraces sustainable fashion: Leading the way for more high-end fashion brands?
Prada Group, the renowned Italian fashion house, has embarked on a transformative journey by embracing the concept of sustainable fashion as an integral part of its core values. From releasing its first sustainability report in 2013 to joining forces with 31 other leading fashion and textile companies to sign the G7 Fashion Pact in 2019, Prada has made significant strides in incorporating sustainability into the fashion industry.
With its commitment to the principles of sustainability, Prada Group aims to create a positive impact on People, Planet, and Culture. The company has set ambitious goals aligned with the Fashion Pact, including eliminating greenhouse gas emissions by 2050, finding innovative solutions to combat microfiber pollution, and reducing single-use plastics by 2030. Notably, Prada Group has taken a groundbreaking step by securing the industry's first sustainability-linked loan of £43 million with Credit Agricole Group.
One of Prada's notable achievements in promoting sustainability is its decision to go fur-free since its SS20 Women's collection in 2019. By eliminating fur from its products, Prada addresses ethical concerns associated with the fur industry while also mitigating pollution and greenhouse gas emissions linked to fur production.
In addition, Prada Group has introduced "Prada Organic Denim," a collection of cotton-based denim that is sustainably produced and 100% organic. The denim is dyed using the innovative "Aquasave system," which reduces water usage by ten liters per linear meter of fabric. This demonstrates Prada's commitment to minimizing the environmental impact of its products.
A standout example of Prada's dedication to sustainable materials is the introduction of Re-Nylon. This groundbreaking textile material is created using synthetic fibers, particularly Econyl, which is regenerated nylon made from discarded plastic found in landfills and oceans. By utilizing this upcycled material, Prada showcases its commitment to reducing waste and promoting circularity in the fashion industry.
Prada's sustainability efforts extend beyond clothing, as evidenced by the recent launch of the "eternal gold" jewelry line. This collection represents the brand's first foray into sustainable jewelry design. The recycled gold used in these products is sourced from electronic parts and old pieces of jewelry, highlighting Prada's commitment to responsible sourcing and recycling. The brand also ensures that the pave diamonds used in the collection are mined and finished in accordance with the environmental and humanitarian guidelines set by the industry.
While Prada Group has made significant progress in embracing sustainable fashion, there are ongoing discussions about the practicality and ethical considerations associated with luxury brands like Prada. Although the brand has made strides in using lower-impact materials like Re-Nylon, questions remain regarding the use of other potentially harmful chemicals in its production processes.
Moreover, while Prada has eliminated fur-based collections, it still incorporates animal-based products such as leather, wool, and angora. These practices raise concerns about animal welfare and ethical sourcing.