Else Nutrition Expands Distribution in Canada, Partnering with Largest Pharmacy Chain

Else Nutrition Holdings Inc. (BABY) (BABYF) (0YL.F) has exciting news for Canadian parents as it announces the expansion of its distribution in the Canadian market. The company has partnered with Canada's largest pharmacy, making its products available in over 900 locations across 11 provinces and territories.

The national rollout, set to take place in late May 2023, will initially focus on Else Toddler Formula, the best-selling product within Else Nutrition's portfolio. This development is a significant milestone for the company, which officially launched in Canada in August 2022. With this expansion, Canadian consumers can now easily find Else's plant-based Toddler Formula in another major retail chain, this time within the Canadian National Drug Channel.

Hamutal Yitzhak, CEO and Co-Founder of Else, expressed great pride in this achievement, stating, "We are exceptionally proud to once again grow our presence in Canada with one of the most visited and trusted retailers in the country, and an institution that shares our unwavering vision of a healthy and sustainable future for Canadian families." Yitzhak emphasized Canada's importance as a key market in their global expansion plans, allowing them to reach millions of new customers seeking dairy and soy-free, plant-based alternatives.

Else Nutrition Holdings Inc. (TSXV: BABY, OTCQX: BABYF, FSE: 0YL) is an innovative food and nutrition company specializing in developing clean, plant-based products for infants, toddlers, children, and adults. Their revolutionary, plant-based, non-soy formula offers a clean-ingredient alternative to dairy-based formulas. The brand has received numerous accolades and gained national retailer support since the launch of its Plant-Based Complete Nutrition for Toddlers, made from whole foods, almonds, buckwheat, and tapioca. The product has received thousands of positive testimonials and reviews from parents, contributing to its rapid sales growth.

Among its notable achievements, Else Nutrition has received the "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit. Their products have also garnered recognition on platforms like Amazon, where their formula was ranked as the #1 Best Seller in the New Baby & Toddler Formula Category in the fall of 2020. Additionally, they received the "Best Dairy Alternative" Award at the 2021 World Plant-Based Expo and were recognized as a finalist for the Nexty Award in the Plant-Based lifestyle category at Expo West 2022.

As the company continues to make strides in the baby and toddler nutrition market, their Else Super Cereal achieved the impressive feat of becoming the #1 Best Seller in Baby Cereal across all brands on Amazon in September 2022.

Else Nutrition's expansion into Canada's largest pharmacy chain is a testament to the increasing demand for plant-based alternatives and the company's commitment to providing healthy and sustainable options for families. With their innovative products now easily accessible to Canadian consumers, Else Nutrition is poised for continued growth and success in the thriving plant-based food and nutrition industry.

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