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Beyond Steak Earns the Prestigious Good Housekeeping Nutritionist Approved Emblem

Beyond Steak is the first plant-based meat product to earn this recognition from Good Housekeeping Institute’s Nutrition Lab, which assesses food products based on specific nutritional criteria as well as taste, simplicity, convenience and transparency



Following a rigorous evaluation by the Good Housekeeping Institute’s Nutrition Lab, Beyond Steak by Beyond Meat (NASDAQ: BYND), a leader in plant-based meat, has received the Good Housekeeping Nutritionist Approved Emblem, making it the first plant-based meat product to receive this honor.


The latest innovation from Beyond Meat, Beyond Steak is seared to a perfect crisp1 and chopped into bite-sized pieces, quickly becoming a favorite2 and receiving rave reviews for delivering a juicy, meaty3 taste that satisfies meat lovers and flexitarians alike. Made with simple and clean plant-based ingredients, Beyond Steak boasts a strong nutritional profile and is an excellent source of protein, with 21g of protein and 170 calories per serving. Beyond Steak is also low in saturated fat (1g per serving) with no cholesterol, GMOs, added antibiotics or hormones.


“Our nutrition experts at the Good Housekeeping Institute are committed to maximizing consumers’ overall health and wellbeing by providing trustworthy, evidence-based nutrition content and recommendations that encourage a balanced diet,” said Good Housekeeping Institute’s Registered Dietitian and Nutrition Director Stefani Sassos, MS, RDN, CSO, CDN. “Through our evaluation, it was clear that Beyond Steak is a groundbreaking innovation with its balanced flavor profile, tender texture and, most importantly, very impressive nutrition facts. Made free from GMOs, Beyond Steak is also cholesterol-free and low in saturated fat but still high in protein. With Beyond Steak, consumers don’t have to compromise on taste, nutrition or sustainability.”


The Good Housekeeping Nutritionist Approved Emblem was developed to help consumers lead healthier lives by empowering them to make informed food choices. Not only does the emblem provide a solution for those looking to be more health-conscious, but the products selected are also practical and evoke the tried-and-tested assurance of the Good Housekeeping brand in the food space. The Nutrition Lab assesses food products based on specific nutritional criteria as well as taste, simplicity, convenience and transparency.


“Beyond Steak is a perfect example of our brand promise to continuously innovate toward a North Star that not only delivers on delicious taste, but also provides clear nutritional benefits relative to animal-based meat,” said Kate Dugan, Vice President of Brand Innovation at Beyond Meat. “To have this product aligned with such a prestigious emblem reinforces the health impact of Beyond Steak, which was achieved without sacrificing on taste or sustainability. We’re so excited for consumers to continue enjoying Beyond Steak in their favorite dishes.”


As part of its commitment to improving human health, Beyond Meat is dedicated to supporting scientific and evidence-based research on the health implications of shifting from animal-based meat to plant-based meat. For example, in the SWAP-MEAT study, which was published in The American Journal of Clinical Nutrition, researchers reported the positive impacts of replacing animal-based meat with Beyond Meat’s plant-based meat over an eight-week period, including the improvement of several cardiovascular disease risk factors, such as LDL cholesterol levels and TMAO. Beyond Meat continues to support ongoing studies at the Plant-Based Diet Initiative at Stanford University School of Medicine and last year signed a multi-year agreement with the American Cancer Society to advance research on plant-based meat and cancer prevention.


Consumers can find Beyond Steak at a retailer near them by visiting the Beyond Meat store locator.


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